Overview

With more than 25 years of experience, world-renowned dog behavior expert and New York Times #1 best-selling author, Cesar Millan, is one of the most sought-after authorities in the field of dog behavior and rehabilitation. An accomplished global public speaker and internationally acclaimed star of several hit TV series, Millan is also an entrepreneur with an innovative product line under the Cesar Millan brand, all housed within his company, Cesar’s Way.

 

WHAT I DID

Graphic design

Presentation design

Creative direction

Art direction

 

The Challenge

Cesar’s Way approached me to design a highly effective presentation for their contract renewal request, which would be presented to a major sponsor within two weeks. I was faced with the challenge of creating a deck using their very new brand colors and designing with a captivating deck that would appeal to their mostly female audience, while communicating their needs. They had no big asks, so I was given the opportunity to create something fresh, new and exciting.

 
 
Color chart
 

The deliverables

Advanced animation

Image enhancement

Customized graphics

Targeted imagery

White space

Playful look and feel

 
Cesar’s dog Junior, along with several other members of his pack, were placed throughout the deck to show familiarity and appeal to the dog-friendly audience.

Cesar’s dog Junior, along with several other members of his pack, were placed throughout the deck to show familiarity and appeal to the dog-friendly audience.

 
Unique placement of videos inside of custom created billboards allowed for multiple videos on a page, while keeping the design clean. A distinct slide with maximum creativity.

Unique placement of videos inside of custom created billboards allowed for multiple videos on a page, while keeping the design clean. A distinct slide with maximum creativity.

 
 
 
Advanced animation and custom graphics used to convey the playfulness of the new show on Nickelodeon. Showed professionalism and generated excitement.

Advanced animation and custom graphics used to convey the playfulness of the new show on Nickelodeon. Showed professionalism and generated excitement.

 
Strong use of new brand colors and white space, keeping the focus on the main page elements. This allowed for an optimal user experience.

Strong use of new brand colors and white space, keeping the focus on the main page elements. This allowed for an optimal user experience.

 
 
 
Use of puppies and cute dogs to develop a connection with the audience and appeal to the female demographic.

Use of puppies and cute dogs to develop a connection with the audience and appeal to the female demographic.

“The presentation…went very, very well. They applauded at the end. And we got the deal for next year. Huge thanks. Cesar and his fiancé, Jahira, both loved the design of the presentation too.”

— Dave Rogers, VP Digital, Cesar’s Way