Corporate & Investor Communications
Three guides, one limited palette, three distinct looks.
Styles updated throughout, old blue swapped for Roblox Blue, and graphics refreshed alongside new infographics.
The Proxy Statement, Code of Conduct, and Print Design Kit, designed so formal documents and print materials feel clear and on brand.
Overview
The Proxy Statement and Annual Report is a formal investor relations document with legal and filing requirements, but it still needed to be easy to read and clearly Roblox. I led the design, giving it a completely new look and feel: updating styles throughout, swapping the old blue for Roblox Blue, refreshing existing graphics, creating new infographics, and reimagining the cover. I then managed the printer's graphic team, who built the final files, working with legal. The Code of Conduct and Print Design Kit extend the same clarity to important company documents and print materials.
My role
Design lead on the Proxy Statement, from the new look and feel and cover to the infographics, and through production with the printer's team. Design and art direction on the Code of Conduct and Print Design Kit.
Refreshed graphs and new infographics turn dense information into something easier to scan.
Policy & print
The same clarity and structure, extended to everyday company documents and print materials.
Code of Business Conduct and Ethics, View document ↗
Roblox Print Design Kit
Credits
Safety:
Art Direction and Brand Design: Christina Maybin
Motion Design: Jamie Chen
NGO Partners: Western Australia University, Young & Resilient Research Centre, PROJECT ROCKIT, NAMLE, Cyberbullying Research Center
Education:
Art Direction and Brand Design: Christina Maybin
Dev Partners: Aquatica Stucios, Zoomy Studios, Exclusible, BBC Bitesize