Developer Ecosystem & Events

Event identity and materials for RDC / RIA 2026 and the Prosocial Design Convening. Art direction and brand design for developer events, safety resources, investor communications, and company culture.

The system

RDC / RIA builds on the core Roblox brand: black, white, and Roblox Blue, Builder typefaces, and the grid. The Prosocial Design Convening extends it with its own palette of Ultrasonic, Bright, Magenta, and Mustard, and a grid variation, while keeping the same black and white color usage, and typeface. The PDC event needed to be different to reach educators and researchers, an audience different from the developer conference, while representing the Prosocial design Network partnership.

Challenge

RDC and RIA bring developers and creators together for announcements, talks, workshops, showcases, and a celebration, so the identity had to feel energizing and credible across wayfinding, signage, motion, and swag. The Prosocial Design Convening, a first-of-its-kind event, that it kicked off a multi-year partnership, needed to feel educational, trustworthy, and engaging.

My role

I art directed and designed the identity and materials, coordinated with printers and vendors, and worked with the civility, events comms, PM, and developer teams.

Corporate & Investor Communications

The Proxy Statement, Code of Conduct, and Print Design Kit, designed so formal documents and print materials feel clear and on brand.

Policy & print

Challenge

RDC and RIA bring developers and creators together for announcements, talks, workshops, showcases, and a celebration, so the identity had to feel energizing and credible across wayfinding, signage, motion, and swag. The Prosocial Design Convening, a first-of-its-kind event, that it kicked off a multi-year partnership, needed to feel educational, trustworthy, and engaging.