Safety and Education
Event identity and materials for RDC / RIA 2026 and the Prosocial Design Convening.
Built on the core Roblox brand: black, white, Roblox Blue, Builder typefaces, and the grid.
Results
3,000+ in-person attendees at RDC and RIA 2026
6 funded research projects on fostering connection in social gaming
44-page whitepaper detailing the Convening and its findings
Press and sessions
Coverage: Bloxy News, Fandom, Pocket Tactics Breakout sessions: Roblox YouTube
Overview
RDC and RIA bring developers and creators together for announcements, talks, workshops, and a celebration, so the identity had to feel energizing and credible across wayfinding, signage, motion, and swag. The Prosocial Design Convening, a first-of-its-kind event that kicked off a multi-year partnership with the Prosocial Design Network, needed its own educational, trustworthy look for educators and researchers.
My role
Brand design for RDC / RIA 2026. Art direction, graphic design, and motion for the Prosocial Design Convening. I coordinated with printers and vendors and worked with the civility, events comms, PM, and developer teams.
Beyond the Roblox look
Credits
RDC / RIA 2026:
Design leadership: Tagu Kato
Creative Direction: IA Murad
Art Direction: Hannah Bituin
Brand Design: Ryan Hutson, Ash Jo, Christina Maybin, Isabel Queiroz
Motion Design: Saurabh Shriwas, Darren Thomas, Justin Wilcott
Fabrication: FNtech
Digital: Cvent
Prosocial Design Convening:
Project Manager: Daniel Haun
Art Direction and Graphic Design: Christina Maybin
Motion Design: Christina Maybin
Fabrication: FNtech
Partner: Prosocial Design Network
